Swire Properties

On February 2007, Swire Properties invested 4.8 billion in the new Sanlitun project in Beijing. A low-density complex comprising retail space and a hotel with an innovative open plan architecture inspired by the Chinese courtyards and hutongs.

Swire Properties appointed Ed Bernays Brand Consultancy to supply strategic communications counsel and establish & maintain relationships with the media. Throughout the entire experience, we guided the client during its growth of becoming the chicest and hippest area in the city, offering over 100 regional and international cuisines, and creating a unique shopping and dining experience in the heart of Beijing.