Founded in 2011 by the MAPRFE Group, Verti’s main focus revolves around auto, home and pet insurances. The company is devoted to meeting and maintaining their customer relationships through the internet. In 2015, Verti officially launched a brand globalization strategy to penetrate the China market. To do that, the brand needed a branding agency “on-site” which had both international and local expertise in order to successfully implement the strategy.
Over a short 4-month span, Ed Bernays assisted Verti in building the entire brand foundation for the China market from scratch. From conducting focus groups to brand positioning and Chinese brand name creation, we made sure that the brand was able to communicate its vision and mission with the target audience in the most efficient way possible, thereby laying its roots in the China market.